Charms that
remind us of home
CULTURECLUB by MAABAE is the first collection of culture-rooted charms that celebrate the little objects that remind us of home.
TO THE KIDS OF CULTURE,
TO THE KIDS OF CULTURE,
I never felt truly seen in the charms I saw around me. So I created CULTURECLUB - a collection of charms that truly tell our stories from the memories of our home.
We launched with founding charms inspired by South Asian & East Asian culture. Start with ones that tell your story, build your bracelet with charms from different cultures.
Welcome home.
Tanya xoxo
SHOP CHARMS
Our charms are inspired by the objects, rituals and symbols that shape us, crafted by hand in 925 sterling silver. Designed to attach and detach from our base jewelry, each piece can be mixed, moved and collected - so you can choose the pieces that tell your story.
SHOP CHARM JEWELRY
Our signature chains began with an archival Indian anklet discovered during our travels through India. We reimagined its intricate interlocking construction with a modern, industrial edge—creating a base for the stories you choose to carry next.
DESIGNED IN LOS ANGELES
Every CULTURECLUB charm idea begins in our Los Angeles studio. Inspired by the cultural objects, symbols and everyday icons that shape who we are, each design is developed through months of CAD development, prototyping and refining before becoming a finished piece.
CRAFTED IN 925 SILVER
Every piece is handcrafted in solid recycled 925 sterling silver and finished in our signature matte silver finish. We intentionally chose a softer, more muted finish over a high-polish shine creating jewelry that feels timeless, understated and made to be lived in.
HANDMADE IN JAIPUR
CULTURECLUB jewelry is handcrafted in Jaipur, India by skilled artisans. Every charm is meticulously assembled, hand-polished and finished by hand, ensuring each piece reflects the craftsmanship and care behind the collection.