THE CHARM
COLLECTION

CHARMS OF CULTURE

SHOP CHARMS

TO THE KIDS OF CULTURE

Traditional charms never truly represented us.

So I created CULTURECLUB by MAABAE -
the world’s first collection of culture-rooted charms.

Jewelry that carries our stories, our memories and the cultures that shaped us. Handcrafted in 925 silver.

Tanya x

HAND CRAFTED
IN 925 SILVER

CHARMS OF CULTURE

Our charms are inspired by the objects, rituals and symbols that shape us, crafted by hand in 925 sterling silver. Designed to attach and detach from our base jewelry, each piece can be mixed, moved and collected - so you can choose the pieces that tell your story.

Chai Cup Charm
$79.00
Tiffin Box Charm
$79.00
Tabla Charm
$79.00
Peacock Charm
$79.00
Pressure Cooker Charm
$79.00
Cardamom Charm
$79.00
Chili Charm
$79.00
Matcha Bowl & Whisk Charm
$79.00
Gochujang Charm
$79.00
Hallmark Charm
$95.00

CHARM JEWELRY

Our signature chains began with an archival Indian anklet discovered during our travels through India. We reimagined its intricate interlocking construction with a modern, industrial edge—creating a base for the stories you choose to carry next.

Signature Charm Bracelet
$169.00
The Chunky Charm Bracelet
$220.00
Charm Necklace
from $210.00
Charm Ring
$120.00
Chunky Charm Necklace
$435.00

Overheard From Charm Club Customers

★★★★★

“The chai cup is truly
perfection.”

★★★★★

“I only wear meaningful pieces of jewelry—and I fell in love with these.”

★★★★★

“I haven’t taken my charm bracelet off since I got it.”

★★★★★

“It fits perfectly into my
everyday stack.”

★★★★★

“I already can’t wait to add more charms.”

★★★★★

“It’s been so much fun playing with my charms and changing them depending on my mood.”

★★★★★

“An homage to everything I grew up with. A sense of home.”

★★★★★

“I truly started crying when I put it together. I can’t thank you enough for bringing this collection to life.”

★★★★★

“Beautiful, meaningful, unique and so much fun to personalize.”

WHAT'S UP ON SOCIAL