Welcome to CULTURECLUB.
A place for our layered identities to be reflected in the jewelry we wear. Who we are can never be reduced to a single culture, country or label. We are shaped by a lifetime of people, places, traditions and experiences.
It's often the smallest cultural references that carry the greatest meaning. Everyday objects, symbols and rituals can instantly transport us to a memory, feeling or version of home. CULTURECLUB exists to celebrate everything that makes us who we are.
The Designer
Tanya founded MAABAE on the belief that when we blend our culture, we find home. CULTURECLUB is the next chapter of that philosophy: culture isn't singular. It's layered, evolving and deeply personal. A home for every story you carry forward.
The idea began during solo design trips through India, where reconnecting with her heritage sparked CULTURECLUB. Today each charm transforms everyday cultural references into modern heirlooms, designed to collect the stories that shape us for generations to come, together.
The Anatomy of the Hallmark
Edition Mark
Chai Cup = 2026 Edition
The CC represents the brand CULTURECLUB
makers MARK
CULTURECLUB MONOGRAM
The symbol identifies the year of manufacture. Each year the symbol changes, representative of a charm launches that year.
material MARK
925 STERLING SILVER
925 represents the purity of the silver we use in each of our charms.
THE CHARM ARCHIVE
Chili Charm
ARCHIVE NO. 007
$75.00
The chili pepper is for the ones who always ask, "Do you have any hot sauce?".
Pressure Cooker Charm
ARCHIVE NO. 005
$75.00
The pressure cooker is an icon of the culture kid's family kitchen.
Peacock Charm
ARCHIVE NO. 004
$75.00
The peacock is one of South Asia's most enduring cultural symbols.
Matcha Bowl & Whisk Charm
ARCHIVE NO. 008
$75.00
The matcha bowl and whisk celebrates one of Japan's most treasured rituals.
DESIGNED IN LOS ANGELES
Every CULTURECLUB piece begins in our Los Angeles studio. Inspired by the cultural objects, symbols and everyday icons that shape who we are, each design is developed through months of CAD development, prototyping and refining before becoming a finished piece.
CRAFTED IN 925 SILVER
Every piece is handcrafted in solid recycled 925 sterling silver and finished in our signature matte silver finish. We intentionally chose a softer, more muted finish over a high-polish shine creating jewelry that feels timeless, understated and made to be lived in.
CRAFTED IN JAIPUR
CULTURECLUB jewellery is handcrafted in Jaipur, India by skilled artisans. Every charm is meticulously assembled, hand-polished and finished by hand, ensuring each piece reflects the craftsmanship and care behind the collection.
We want to bring your culture to life too.
Use the form below to submit your ideas for future charms.